Vietnam’s media landscape has undergone a remarkable transformation in recent years, with media companies playing a pivotal role in shaping the country’s digital and cultural narrative. As the nation embraces technological advancements and a more open information environment, the demand for innovative and diverse media content has surged.

A media company in Vietnam today finds itself at the intersection of tradition and modernity, navigating a complex ecosystem that includes television, radio, print, digital platforms, and social media.

Working with these companies allow businesses to leverage various forms of media to enhance their presence on the market.

What is the best mass media company in Vietnam to collaborate with?

Media companies are usually the producers and distributors of major television programs, newspaper stories, and other media products from foreign countries. These five companies have become household names in the Vietnamese media scene, and working with them can bring considerable exposure for a brand.

Dong Tay Promotion

Location: No. 222, Pasteur Street, District 3, Ho Chi Minh City.

Website: https://datvietvac.vn/businesses/dong-tay-promotion

Dong Tay Promotion produces some of the hottest shows in the country

Dong Tay Promotion stands tall as a prominent media company in Vietnam, renowned for its exceptional content creation and production capabilities. With a rich history and a deep understanding of the local audience, the company has consistently delivered engaging and impactful programs across diverse genres.

From captivating reality shows to heart-warming dramas and exhilarating game shows, Dong Tay Promotion has left an indelible impression on the audience.

Flagship programs: 2 ngay 1 dem (2 days 1 night) and Running Man Vietnam

MCV

Location: Lot B7, 19A Street, District 7, Ho Chi Minh City

Website: https://mcv.com.vn/

As a trailblazer in Vietnam’s media industry, MCV has played a pivotal role in shaping the nation’s entertainment and information ecosystem. Through its commitment to storytelling and audience engagement, the company has earned a loyal following and established itself as a trusted source of entertainment and news.

MCV has successfully carved a niche for itself by producing a diverse range of engaging content that resonates with audiences across demographics, focusing on relatable stories, perfect for the mass audience.

Flagship programs: Ban muon hen ho (Wanna date?) and Vo Chong Son (Newlyweds)

Viva Network LLC

Address: No. 179, Ly Chinh Thang Street, District 3, Ho Chi Minh City

Website: https://www.youtube.com/VIVAShows

Viva Network is home to some of the most iconic programs in Vietnam

Viva Network has been a mainstay in the Vietnamese media landscape thanks to its program. As a trailblazing media company in Vietnam, they are committed to delivering innovative and engaging content that resonates with audiences across the nation.

With a keen understanding of the local market and a passion for storytelling, they have connected with audiences on multiple levels and provide unparalleled reach and impact.

Flagship programs: Paradise Island and Vietnam Idol

POPS

Location: No. 35, Le Van Thiem Street, Thanh Xuan District, Hanoi

Website: https://popsww.com/vi/

POPS is a well-known media company that has carved a significant niche for itself in Vietnam’s vibrant digital landscape. As a pioneer in bringing the hottest music and animated series to Vietnam, POPS has consistently delivered engaging and innovative content to a massive audience.

With a deep understanding of local tastes and preferences, the company has successfully captured the hearts of millions of Vietnamese viewers and users. From music videos and movies to cartoons and original series, POPS offers a diverse array of content that caters to a wide spectrum of demographics.

Flagship programs: Foreign animated series and music

Dien Quan

Location: No. 175, Phan Chu Trinh Street, Binh Thanh District, Ho Chi Minh City

Website: http://dienquan.com

Dien Quan is all about humor when it comes to their content and programs. With a rich tapestry of experience and a keen understanding of the local market, they have made a name for themselves as well-beloved producers of funny and relatable TV game shows and programs.

Humor is a mainstay element in Dien Quan shows

Additionally, Dien Quan has also been the launch pad for many artists looking to enter the Vietnamese entertainment scene. That is what their TV shows are all about, providing opportunities and shining the spotlight on hidden talents.

Flagship programs: Giong ai giong ai (Hidden Voices) and Thach thuc danh hai (Crack Them Up)

Top 5 notable media agencies in Vietnam

Collaborating with media companies should be one of your main priorities, but it is only feasible for large corporations. How about smaller companies and startups? What can they do to ensure that their identity and brand makes it to mainstream media? They can enlist the help of media agencies across the country.

On Digitals

Location: No. 75, Ho Hao Hon Street, District 1, Ho Chi Minh City

Website: https://ondigitals.com/

On Digitals is a seasoned media agency in Vietnam, adept at navigating the dynamic digital landscape. We are your strategic partners in transforming brands into powerful forces in the online realm. With a deep understanding of the Vietnamese market and a keen eye for digital trends, we craft innovative solutions tailored to your unique business objectives.

Our comprehensive services encompass a wide spectrum of digital marketing disciplines, taking care of all aspects from execution to implementation while ensuring maximum impact and return on investment.

On Digitals is an ideal collaborator for businesses in media projects

Notable clients: Kim Long Diep, AREUS Atelier, and Meorient

Minto Vietnam

Location: No. 5, Nguyen Gia Thieu Street, District 3, Ho Chi Minh City

Website: https://mintovietnam.com/

Minto Vietnam focuses on a rather new approach to digital marketing: character marketing. While it is not quite a new aspect per se, few agencies can dive deeper into the world of character marketing like Minto, which earns it a position as a prominent media agency in Vietnam.

They have the ability to craft compelling brand stories, optimize media investments, or measure campaign performance, thanks to a team of experts and their knowledge about the Vietnamese market.

Notable Clients: Kakao Talk

GUDJOB

Location: No. 412, Nguyen Thi Minh Khai Street, District 3, Ho Chi Minh City

Website: https://gudjob.net/

GUDJOB’s mission is deeply rooted in Vietnam’s vibrant market. Thanks to a keen understanding of the local consumer psyche and a proven track record of success, their comprehensive media solutions have been considered to be highly effective. As a leading media agency Vietnam, their products can resonate with your target audience, drive valuable engagement, and maximize ROI.

Notable clients: KTO, Victory School, and VinFast

GUDJOB is a highly capable media agency in Vietnam

Tron House

Location: T11-21, T11 Street, VinHomes Grand Park, Thu Duc City, Ho Chi Minh City

Website: https://tronhouse.com/

Tron House is a gradually emerging production house in Vietnam with a commitment to delivering exceptional strategies and solutions that resonate with target audiences and drive tangible results.

With a deep-rooted understanding of the local market and a keen eye for emerging trends, they empower brands to connect authentically with consumers and achieve their business objectives.

Our comprehensive range of services encompasses everything from strategic media planning and buying to creative content development and digital marketing. Tron House is your trusted partner in navigating the complexities of the Vietnamese media landscape.

Notable clients: Vietnam Airlines, Artistry, and Glosbe & Co.

Iris

Location: No. 1B, Street 30, An Khanh Ward , Thu Duc City, HCMC

Website: https://iris.marketing/

Iris is a leading media agency in Vietnam with an eye for stylistic and engaging media. Armed with a profound understanding of the local market and a keen eye for innovative strategies, they are considered a trusted partner for businesses looking to create compelling narratives and leverage the power of various media channels.

They employ a team of seasoned marketers that boast a wealth of experience in the Vietnamese media industry and utilize an approach driven by data and insights. As a media agency in Vietnam, Iris is dedicated to helping brands navigate the complexities of the market and achieve their business objectives.

Notable clients: Tupperware, Kompa, and Shiseido

Final thoughts

As Vietnam’s media landscape continues to evolve rapidly, the role of media companies in shaping public discourse and driving cultural trends becomes increasingly significant. These companies are not just content creators; they are influential players in Vietnam’s social and economic development.

For businesses and brands looking to make an impact in this dynamic market, partnering with a forward-thinking media company in Vietnam could be the key to unlocking new audiences and opportunities in this vibrant Southeast Asian nation.